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The 2018 update to the Facebook algorithm was designed to center content around individuals’ friends and family members, rather than prioritizing spam from businesses. Posted by Mark Zuckerberg on Thursday, January 11, 2018 One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built… In a moment of transparency from Mark Zuckerberg himself, Facebook seemingly laid down the gauntlet against marketers and brands at large. The most significant, sweeping change occurred in early 2018 when Facebook announced its pushback against branded content which left many businesses sweating. Rather than publish content chronologically, posts and ads are presented based on what Facebook sees as relevant to you, the user.Įach time there’s a change to Facebook’s methodology, marketers tend to panic. The Facebook algorithm controls the ordering and presentation of posts, so users see what is most relevant to them. How does the Facebook algorithm work these days? The reality? Surviving the new Facebook algorithm means making some changes to your content strategy in order to bolster your organic reach. Given that your customers are already on Facebook, there’s every reason for you to be there, too. Recent Facebook stats also note that the platform produces one of the best ROIs for marketers when it comes to social ads. According to the 2019 Sprout Social Index, Facebook is still the number one platform for marketers and consumers alike. The Facebook algorithm often feels like a mystery, doesn’t it?Īnd as a result, brands are rightfully concerned about their presence on the platform.Įven if you haven’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive.īut Facebook algorithm changes don’t necessarily signal trouble for brands.
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